From the category archives:

Society & Environment

Why customer service is non-negotiable – a modern fable with a lesson for us all

by Paul Sparks 11 July 2009

Here’s a nice story about people power, the reach of the net – and how you need to give authentic service if you want to protect your brand. I was quietly working away in the office yesterday morning, with the radio in the background, when the mention of United Airlines and a song about customer [...]

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Success in professional selling is a journey – not a destination

by Paul Sparks 23 June 2009

We all want to be successful, don’t we? And professional selling is a vocation where success can be measured quite easily – or can it? I recently came across this short video by a man named Richard St John, where he makes a point that we often forget – that success is a journey, not [...]

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A happiness primer for sales professionals

by Paul Sparks 20 June 2009

According to Wiki, happiness is a “state of mind or feeling such as contentment, satisfaction, pleasure or joy”.  Don’t you love it when things that are hard to define are defined by other things which are equally hard to explain? But, however it’s defined, happiness is something that most people want to feel as much [...]

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Creativity, education and professional selling

by Paul Sparks 11 June 2009

I came across the video below after chatting recently with my son about his teacher training.  The video is part of a presentation given by Sir Ken Robinson at an education conference in the US in 2006.  Sir Ken is an impassioned advocate for creativity and a much sought after speaker and consultant. The topic [...]

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