Selling in a world of information overload

by Paul Sparks on September 1, 2009

I talk with a lot of salespeople and sales managers – and a topic they constantly raise is “there’s just not enough time to do things”.

What with internal meetings, demands on our time from marketing, finance and service – where do I find time to get to see customers?

Clay Shirky is one of the world’s leading writers on the internet and the impact it has on our world.  He has written an insightful book on the growing power of people organising without formal organisations.  He’s also made some interesting comments on how we spend our time.  Interestingly, as humans we can often find time to do what we want – we just need to replace some actions with others.

What does this mean?

Something different for each of us – of course.

But, if you’d like some inspiration to change your habits – and get some scary statistics on how we humans spend our time, have a look at this 2 part video.

Here’s part 1.  Enjoy.

 And here’s part 2.

 

If you’d like find out more about Clay Shirky’s thoughts and ideas about the internet and social media, check out his web-site:

www.shirky.com

And you’ll find a quite a few more videos by Clay on You Tube.  If you’d like some insight into the growth and development of social media – have a look at his longer presentations on “Here Comes Everyone”.  You’ll find one here:

http://www.youtube.com/watch?v=A_0FgRKsqqU&feature=related

Thanks for reading this post – Paul Sparks, Sales Effectiveness Australasia.

“Taking you beyond sales training and keeping you informed about the latest ideas, trends, innovation, research & best practice in professional selling and sales management”

If you would like to connect with Paul Sparks please email paulsparks [at] saleseffectiveness.com.au

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