If you’re serious about achieving peak sales performance in 2010, this live and virtual event series presented by Australia’s most acclaimed sales authorities is not to be missed.

Get the insights into sales innovation and best practice that everyone in professional selling and sales management needs.

Topics we’ll cover during the Breakfast Event Series:

• Persuasive Presentations Win Business – 23 April
• Selecting and Retaining Top Performing Salespeople- 23 April
• Coaching to Achieve Successful Negotiations – 14 May
• Understanding the Face to Face Revolution to Achieve Sales Targets – 14 May
• Overcoming Fear to Create Great Sales Results – 18 June
• The Future of Effective Sales Leadership – 18 June

Quick links

About the Event Series    Upcoming Events in the Series    What is the cost?    Who should attend?    Who has attended?    Our guarantee

Introduction to the Sales Effectiveness Breakfast Event Series

In 2010, the sales function continues to be the area where organisations can make the greatest impact on stakeholder returns – and where small increases in effectiveness can translate into a huge addition to a company’s bottom line.

But in today’s complex business world there is no magic pudding or silver bullet which will instantly deliver this improvement.

Over the last 12 months I’ve spoken with dozens of sales trainers, coaches and consultants to find those who’ve got the latest and best ideas to help you and your sales team achieve your goals in 2010 – and beyond. I found the people with the best methods, processes, techniques, tools and structures to deliver increased sales performance in almost every sales situation.

I’d like you to meet them – and find heaps of ideas you can apply to add creativity and innovation to your existing sales approach.  I guarantee you’ll get ideas you can apply immediately to have a positive impact on your team performance.

So, join me for breakfast throughout 2010, and meet some of Australasia’s leading sales experts – and gain insights into the latest thinking on all things selling and sales management.

Paul Sparks, Sales Effectiveness Australasia

PS   As your host, my job is to make your experience the best and most valuable it can be.  If you have questions, you’re welcome to phone me on 02 9807 7077 or 0418 614 485 or send me an email.

About the Sales Effectiveness Breakfast Event Series

• Get up to date expert advice on professional selling. Each breakfast event features two leading sales authorities presenting the latest ideas and research.
• All attendees receive a complimentary copy of the event DVD. Allowing you to review key points of the presentations immediately and in future.
• If you can’t attend, you won’t miss out. A DVD and resources from each event are available for purchase.

Upcoming events in the series

23 April, 2010, 7.30 – 10.00 am, Luna Park, Sydney

Presentation 1 – How to deliver effective sales presentations.

In our fast moving, multi-media world, salespeople must make every presentation compelling and effective. But in reality, sales presentations often fail because they don’t leverage the power that can be gained by creating emotional connection and sensory engagement with their audience. In this not to be missed event session, John Barraclough and Warwick Burgess from Presentation Space will demonstrate how you can open more doors and win more business by creating and delivering persuasive sales presentations. Every time.

Presentation 2 – Selecting and retaining top performing salespeople.

Why do all sales teams have more underperformers than they should?  Whilst there are many factors – a key one is how people are initially selected, and then how they are retained.  The last 10 years has seen the maturing of the science of behaviour – especially as it relates to job fit and job selection.  Mark Purbrick from Profiles International will share case study insights, showing how sales managers can avoid time consuming and costly recruitment mistakes by tapping into the science of behaviour to select and retain top sales performers.

Virtual Registration Still Available

14 May, 2010, 7.30 – 10.00 am, Luna Park, Sydney

Presentation 1 – Understanding the face to face revolution to exceed sales targets

In a world dominated by voice-mail, on-line help, e-mail and social networks, salespeople are spending less time doing the one thing that will lead to sustainable sales success – investing in, and building, social capital.  Julia Palmer is acclaimed as Australia’s premier authority on networking and is leading the “Face to Face” revolution.  In this session, Julia will share how every salesperson and manager can differentiate themselves from their competitors – and exceed quota – by strategically planning and building powerful face to face networks.

Presentation 2 – Coaching to achieve successful negotiations

For many salespeople “negotiation” remains that challenging thing done at the end of a sales process to “get the sale”.  As a result of this approach, sales opportunities are often lost – or are concluded on less than ideal terms for both parties.  Michael Foulds is an expert negotiator – working internationally for both sides of the negotiation table.  In this event session, Michael will share 7 essential coaching questions that will help managers and salespeople achieve more successful negotiation outcomes – more often.

Virtual Registration Still Available

18 June 2010, 7.30 – 10.00 am, Luna Park, Sydney

Presentation 1 – Overcoming the fear of rejection to improve sales performance

Extensive research has proven that even the best of sales people will at some point miss opportunities and underachieve because of fear.  It can be fear of rejection, call reluctance, fear of failure – or one of the many other ways fear can be manifested.  But fear is also natural.  Over the last 10 years, Suzanne Mercier has become an expert on the limiting nature of fear.  In this session, she will lift the veil from fear and share how – by understanding your fears – you can overcome them to achieve better sales results.

Presentation 2 – The future of effective sales leadership

High performing leaders are distinguished by two qualities – their ability to interact effectively with other people and the ability to think strategically and tactically.  In this insightful event session, Malcolm Dawes will share the results of an extensive 10 year study of over 6000 managers. The implications of the study have a critical impact on all sales teams. Malcolm will outline the 10 competencies that are the base of this study and show what sales leaders of the future must do to ensure that they and their teams achieve – and exceed – their sales targets.

What is the cost of the Sales Effectiveness Breakfast Event Series?

Multi attendee registration

To register for more than one person, click on the registration link and change the quantity.

We have a limited number of tables of 8 available if you’d like to bring colleagues or guests.

To book a table, or if you need assistance booking your events, please Email Paul or phone 02 9807 7077

Who should attend the Sales Effectiveness Breakfast Event Series?

The Breakfast Series is for you if you want ideas on how to get better sales outcomes – NOW.

So if you’re in one these positions – the sales breakfasts are a must:

• Professional Salesperson
• Sales Manager
• Channel or Partner Manager
• Business Development Executive
• Marketing Manager
• SME owner
• or someone who wants to keep up-to-date on the latest ideas and innovation in the world of professional selling

And – sales trainers, consultants and coaches who want to know what’s happening in the sales world.

And, especially, specialists in HR and recruitment who work with, or recruit, sales and sales management professionals.

Who Has Been to Sales Effectiveness Events & What Have People Said About Them?

These are just some of the organisations who’ve attended sales Effectiveness events in the last two years:

• Australian Consolidated Press
• Macquarie University
• BT Financial
• 3M Australia
• Sydney Credit Union
• Fairfax
• Freedom Furniture
• Daikin
• Fuji Xerox
• Electrolux
• The Brisbane Broncos
• NRMA
• News Limited
• Clayton Utz
• GHD
• Macquarie Bank
• Abbott Laboratories
• IBM Learning and Development

Plus many more – and a host of Australasia’s leading SMEs, consultants, coaches and trainers.

These are just some of the comments that people have said about the events they’ve attended:

The Sales Forum was a great event.  I loved the range of speakers on the same subject.  I got a heap of ideas to help my sales activity.  I’ll be at the next Sales Effectiveness event for sure.

Kye G – Macquarie University

Even if I can’t get to Sales Effectiveness events – I try to make sure my staff do.  We always get real practical information that we can apply directly in our day to day sales efforts.  Thanks, Paul.

Rob B – Fuji Xerox Australia

As a coach and trainer I want to keep up to date with changes and new ideas about professional selling.  The Sales Effectiveness events always deliver these outcomes for me.  This new one seems great – great presenters, and if I miss a session I get the DVD of the entire event.  What a fantastic idea and a great use of technology.

Lynora B – Coach and trainer

“We sell high value software solutions and seek to stay well informed concerning innovations in professional selling.  Sales Effectiveness events are excellent and I’d recommend them to anyone seeking the best possible results from their sales efforts.”

Tony H – Objective Corporation

I love the web-site.  It always has great new articles to inform and start me thinking about ways to grow my business.   As a real estate agent, a lot of what I get is very industry specific.  What I like about Sales Effectiveness is that it takes ideas about selling from different places – which means I’m ahead of my competitors in a very competitive industry.  The Breakfast Series is already on my agenda.

Darren S – First National Real Estate

As a consultant on strategy, I’ve also got to be a salesperson.  I find Sales Effectiveness events a great way to get ideas from people who are experts in the field.  Thanks, Paul, for a great morning.  Today was great value – I’ll be back for more!

Ian W – Strategy Consultant

Meet your host – feel free to ask any questions.

Your conference host is Paul Sparks from Sales Effectiveness Australasia. As your host, my job is to make your conference experience the best and most valuable it can be. If you have any questions – at any point before during or after the conference, please contact me directly on either:

Phone in Australia – 02 9807 7077, or 0418 614 485

Phone from outside Australia – +61 2 9807 7077, or +61 418 614 485

Or email me at paulsparks@saleseffectiveness.com.au

Your 100% guarantee of our performance