What if the key to sales success was NOT greed, self-focus and a relentless push for decisions which are often not in the buyer’s best interest?
What if uncompromising competition was NOT the way to build quality and add value?
What if salespeople could do what many feel an innate desire to do – create genuine connections with other humans – and build a new business frame for our society?
A dream? Perhaps not.
Jeremy Rifkin is president of the Foundation on Economic Trends and the author of seventeen bestselling books on the impact of scientific and technological changes on the economy, the workforce, society, and the environment. His books have been translated into more than thirty languages and are used in thousands of universities, corporations and government agencies around the world. His most recent books include The Hydrogen Economy, The European Dream, The End of Work, The Age of Access, The Biotech Century, and his most recent – The Empathic Civilization.
In this short animated presentation, Rifkin runs through a few thousand years of human history, highlighting how recent research in the fields of neurology and genetics reveals surprising connections between all of us.
Have a look and then think about how this changes they way you sell and connect with your clients and prospects.
Find out more about Rifkin and The Foundation on Economic Trends here:
Thanks for reading this post – Paul Sparks, Sales Effectiveness Australasia.
“Taking you beyond sales training and keeping you informed about the latest ideas, trends, innovation, research & best practice in professional selling and sales management”
If you would like to connect with Paul Sparks please email paulsparks [at] saleseffectiveness.com.au